23
2013
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07
Outdoor products industry accelerated the market segmentation, the proportion of hot products increased
Specialist equipment has become a way for companies to demonstrate their research and development capabilities
Nanjing in late July still reflected the nature of China's old "four furnaces", but the hot weather could not deter exhibitors from all over the country. The Asia Outdoor Goods Show 2013, billed as the largest in Asia, was held here from July 24 to 27. "At this year's show, you can basically understand their characteristics and what they want to do. "Mr. Wang, marketing director of an outdoor equipment company in Jinjiang, walked around the exhibition halls with a large amount of data collected from various booths. Although his enterprise did not participate in the exhibition, they flew to Nanjing with a learning attitude." From the exhibition, the trend of industry segmentation is becoming more and more obvious this year. Each company is emphasizing its own line of differentiation.
Popularization and differentiation has become the most prominent features of the outdoor supplies industry this year, in contrast, Quanzhou enterprises although the number of exhibitors is low, the comprehensive brand only stone brand and Timberland two enterprises participate, but the whole Audi still has many bright spots as exhibitors said, in the product function homogeneity increasingly serious industry trend, the brand has become the biggest breakthrough point of the enterprise, And the Asia Show platform is designed to do just that.
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