High Enthusiasm for outdoor leisure products Consumption
As the epidemic prevention situation improves and the temperature rises, people who have been staying in China for a long time are becoming more enthusiastic about going out. This reporter visited some outdoor equipment business sites in the city and learned that the sales of tents, picnic MATS, folding tables and other outdoor equipment increased significantly in June.
In order to stimulate consumption, outdoor equipment operators pay close attention to the "barometer" of the market, timely change the way of receiving orders and strengthen the "online" operation. "In the early stage of the epidemic, we made timely forecasts and adjustments. The order receiving mode is mainly online, and sales are increased through online shopping malls and live broadcasting. For example, in the home, sales of exercise equipment such as elliptical machines and dumbbells suitable for home fitness are very good online. Then I will go back to work, make adjustments in the in-store display, highlight the needs of children and family consumption, cooperate with different industries, and develop together with some children training institutions." Gao said the popularity of outdoor activities has boosted sales of outdoor products such as folding tables, trekking poles, tents and sleeping bags. Sales at six stores in Changchun and two festivals, June 1 and Dragon Boat Festival, have surpassed last year. In the second half of the year, the store will be upgraded and more offline experience activities will be carried out.